WE ARE THE CREATORS OF OUR OWN DYSFUNCTION

Everyday we make dozens of errors in our thinking.

THE WORLD IS DROWNING IN A SEA OF DATA

But it only tells part of the story.

APATHY AND IGNORANCE ARE DANGEROUS FORCES

It is our job to ensure they do not persist.

CHALLENGING THE STATUS QUO

Is our right and duty.

This is Instinct. The Decision-Making Company.™


We help people think and act better.

WATCH THIS VIDEO.

Instinct fights dysfunction across the areas of Management, Planning, Marketing, Communication, and Design

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Two Sides of Instinct


Think.

We help people understand that what we think are sound decisions based on rational thought, are often driven by our emotions and hard-wired reactions to what we see and hear.

Act.

We take that new understanding of how we think and use it to build more functional workplaces, more rewarding customer and employee experiences, and an improved quality of life for all.

WHO ARE YOU?

Pick the description below that best fits your situation to get a more tailored view of Instinct:

New and Small Business

  • 0-500 Employees (approx.)
  • Founder of a startup
  • Sole-proprietor of a local business
  • Part of a small team launching a new business
  • Owner of a small business looking to grow
  • Someone still deciding if striking it out on your own is possible

Big Business

  • 500-5000+ Employees (approx.)
  • CEO or Corporate Officer setting strategy
  • Middle Manager implementing policies
  • Human Resources Manager tasked with training and development
  • Project Manager of diverse teams across company

Public and Social Institutions

  • Leadership of local government
  • Oversee delivery of various city services
  • Involved in economic development
  • Run a nonprofit or civic organization
  • Member of policy-making team
  • Involved with citizen engagement and communications