WE ARE THE CREATORS OF OUR OWN DYSFUNCTION

Everyday we make dozens of errors in our thinking.

THE WORLD IS DROWNING IN A SEA OF DATA

But it only tells part of the story.

APATHY AND IGNORANCE ARE DANGEROUS FORCES

It is our job to ensure they do not persist.

CHALLENGING THE STATUS QUO

Is our right and duty.

THIS IS INSTINCT, A PLACE THAT HELPS PEOPLE THINK AND ACT BETTER.


Two Sides of Instinct


THINK.

We work with individuals and organizations to better understand the world around them and show that what we think are sound decisions based on rational thought, are actually driven by our emotions and hard-wired reactions to what we see and hear.

ACT.

We take that new understanding of how we think and use it to build more functional workplaces, more rewarding customer and employee experiences, and an improved quality of life for all.

Want to dig deeper? The rest of this website explains more about the art and science behind Instinct and how you can benefit from it.